Press Release - Apple HomePod
This press release, created for my Fundamentals of Writing course, announces Apple’s HomePod (2nd generation) launch. It highlights advanced audio technology, Spatial Audio, Siri integration, and smart home features, emphasizing its immersive sound and seamless Apple ecosystem compatibility.
Diana Castillo
1/18/20231 min read
January 18, 2023
Apple HomePod revolutionizes the industry with the ultimate sound experience
CUPERTINO CALIF. - Apple today announced the release of the new HomePod (2nd generation), the ultimate smart speaker with cutting-edge computational audio that delivers an unparalleled listening experience of immersive Spatial Audio tracks while providing next-level smart home technology.
The new wireless speaker is geared up for Dolby Atmos music support from Apple Music, allowing users to listen to a catalog of over 100 million songs. With advanced acoustic technology, the HomePod 2nd generation delivers rich, powerful sounds that fill any room. With a high-excursion woofer and a five tweeter array, this ultimate speaker provides a groundbreaking listening experience perfect for music, movies and more. Starting on Friday, February 3, the HomePod (2nd generation) will be available in all stores.
“With Spatial Audio and Lossless Audio, Apple Music has become the clear frontrunner in advanced-audio streaming.” said Mark Tunney, senior vice president of audio innovation at Apple. “This smart speaker empowers listeners and viewers to embrace our monthly live concerts with the likes of Harry Styles or Luke Combs, as well as our intimate Sessions performances with some of this generation’s most ingenious and genuine recording artists.”
In addition, the HomePod also offers advanced features such as Siri integration, AirPlay 2, and multi-room audio. Thanks to Siri’s built in capabilities, users are able to control their homes hands-free. Users can use voice commands to control their HomePod, making it easier than ever to play music and manage smart home devices. Even though the HomePod does not use Bluetooth, with AirPlay 2, users can stream music or other audio from their Apple devices to multiple HomePods throughout their home.
“With our redesigned Home App, this smart speaker has become a smart home essential,” said Tunney. “It can now tell you the temperature and humidity, and with Siri and its seamless integration with the Matter protocol, HomePod is the home hub of the future.”
Designed with a transparent mesh fabric and a backlit touch surface, the HomePod is available in two colors: white and midnight. The HomePod (2nd generation) starts at $399CA.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today it designs, develops, and sells consumer electronics, computer software, and online services. The company is committed to delivering innovative technology and user-friendly products that enhance the lives of its customers.
Diana Castillo
Communications Director
Apple Inc.
+1 (506) 471- 4631
